Square buttons, round buttons, flashy buttons … will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and color schemes?
STOP! Take a deep breath and read some practical tips for professional looking websites.
If your company has a logo or preferred colors on its stationery that’s a good start. For those of you starting from scratch, choose two or three complementary colors and stick with them - don’t change colors on every page.
The most common color schemes include:
If you’re not sure what color scheme to choose, surf the internet and find a website that you like. You can then model your color scheme on what already exists.
Can’t find a website you really like? Another option is to choose a template. There are many templates or preset designs. These come as part of your web design software (such as Dreamweaver) or you can check out some websites that specialize in designing templates.
Visit these sites:
This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.
It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
Whilst it is OK to have one or two special effects to jazz up your website, spinning graphics and logos often distract your visitor from the content, not to mention they can take too long to download. Your visitors may click away even before your spinning logo finishes loading.
Ensure your visitors can read the text on the background, ie. no black writing on dark blue background or yellow on white. Also be careful that your links are visible before and after being visited. The default for links in most programs is blue (before being visited) and burgundy (after being visited), so if you have a dark background, ensure your links are light.
It is a good idea to open links to other websites in a new window. That way your visitors can easily return to your site when they are finished browsing the external link.
If your website is more than 15 pages, it is useful to have a site map or a “Search” feature to ensure your visitors can easily find what they’re looking for.
While it is important that your website looks clean and professional, it is far more important that you concentrate your efforts on the content and promotion.
If you want a professional website, things to stay away from include:
For best results, build your website with the intention of wanting visitors to return over and over again. In the early stages, get other people to test and review your website, as this will help you stay focused on what to include on the website and the best ways to promote it.
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