Getting a well experienced and reliable graphic designer does not need to be a daunting task. However, it is very important to ensure that you and your graphic designer are on the same page throughout the entire process of a project’s creation.
First of all, hire only Experienced Graphic Designers because their work portfolio is FAR more important than their qualifications. With that said, here are some tips to ensure that you can get the best work from any graphic designer that you hire.
1) Don’t just hire a good graphic designer. Hire someone who has had allot of experience designing business collateral. Your designer needs to ask you the right questions about the project. Your designer also needs to be able to submit designs within your deadline.
2) Write down your message copy first to ensure that you are getting the right message across to your audience. This also ensures that your graphic designer creates designs that work along with the message that you are conveying. The marketing message copy drives the project. (Unless this is a print ad, in which case the visual and headline will often dominate).
3) Read your copy word for word to your designer. You’d be amazed how often designers don’t understand the project because they haven’t been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you / your writer will be articulating in words.
4) Ensure that your designer communicates your branding, i.e. the values you are trying to communicate.
5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers won’t be able to follow your message.
6) A professional graphic designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief ensures that misunderstandings are cleared up before they become too expensive to change.
7) The designer must present to you 2 to 3 design options for your review, within your deadline of course.
8) Remember, you aren’t choosing the color for your sports car, you are choosing the piece that best reflects the brand and personality of your company or offering. Make sure that you and your designer are on the same page when it comes to this point.
9) Finally, when your graphic designer brings you the finished product, he can help you with regards to output, whether the design is for print or for the web.
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