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8 Steps for Effective Website Design for Massive Traffic

Would you like to build a high quality website that’s capable of consistently driving traffic? Well here are eight straightforward steps that you need to follow, in order to achieve effective website design for massive traffic.

STEP 1: Effective Website Design by Doing Your Homework.

Plan and think about your content. Think big, have a vision of at least a 100-page site. The pages should have "real content", as opposed to link pages, resource pages, about/copyright, etc pages.

STEP 2: Buy a relevant Domain name.

Invest in an easily brandable domain. For example, "" is more brandable than "". Keyword domains will go nowhere, whereas branding and name recognition continues to be the trend. The value of keywords in a domain name is not a major factor in search engine optimization.

STEP 3: Site Design.

effective website design

You must develop your website sot that it is compatible with popular web browsers. Your webpages will load faster by using less of the “heavy code” such as Flash and Java. Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.

Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability.

Visit sites and learn from them. A simple, easy to understand design is what visitors want. In other words, in most cases, “less is more”.

Your site should respond almost instantly to a request. If you get into even 5-6 seconds delay until "something happens" in the browser, then your website has issues that need fixing. That 5-6 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request.

STEP 4: Check Page Size.

The smaller the better. Make sure to compress any images that you are using. It’s best to use the JPEG format, as this format allows you to significantly reduce file size while maintaining an image quality that’s good enough for the web.

STEP 5: Build Content.

Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Google’s Keyword Suggestion Tool and find the core set of keywords for your topic area. Those are your subject starters.

STEP 6: Check Keywords’ placing.

Use the keyword once in title, once in description tag, once in a heading, once in the URL, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about it). Use good sentences and spell check it. Spell checking is becoming important as search engines are moving to auto correction during searches.

STEP 7: Cross links.

Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically, with Google, on topic cross linking is very important for sharing your Page Rating (PR) value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that PR value to other pages by cross linking heavily.

STEP 8: Put it Online.

effective website design

Make sure the site is "crawlable" by web spiders. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content).

Don't put it online before you have a quality site to put online. It's actually worse to put an unoptimised site online, than no site at all. Submit your website to Google, Bing, Yahoo and Yandex to begin boosting traffic and make sure to update your website regularly.